What We Do
But How Did You Do It? is a publication for aspiring entrepreneurs, freelancers, creatives, and small business owners who want the real story behind building an online business — not the highlight reel.
Who This Is For
You’re in the right place if you’re:
An aspiring entrepreneur who wants to go full-time online and wants to see how it’s actually done
A freelancer or creative who knows their craft and wants to turn it into a real business
A small business owner who’s moved online and wants to grow with less guesswork
If someone told you to “just start” without showing you what starting actually looks like — this is where that changes.
Who We Are
Afton Negrea is a digital strategist with over 16 years of experience building brands. After art school in Glasgow and years of working internationally, she co-founded Regent Park Studio — a boutique design studio for founders and thought leaders. She brings the strategic side: the frameworks, the funnels, the decisions that make a brand perform.
Sebastian Kayle is a designer and creative director who’s built brands across three continents. Raised across Africa and Europe, now based in Toronto, he co-leads Regent Park Studio alongside Afton. He brings the craft: the visual identity, the design thinking, the taste that makes a brand worth noticing.
Together, we’ve spent 15+ years behind the scenes of other people’s businesses. BHDYDI is where we finally show the work.
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